When Is Black Friday 2026?
Black Friday falls on Friday, November 27, 2026, the day after Thanksgiving. It's long been considered the unofficial start of the holiday shopping season and remains one of the highest-traffic shopping days of the year, both in stores and online, as retailers roll out their steepest discounts.
How to Shop Black Friday Smart
Deals often start appearing days or even weeks before the actual date, and doorbuster items tend to sell out fast. Having a list ready ahead of time helps — we track and update our top Black Friday picks below as the date gets closer.