When Is Prime Big Deal Day 2026?
Prime Big Deal Day is expected around Saturday, October 10, 2026. Amazon launched this fall shopping event in 2022 as a second major sales day alongside July's Prime Day, aimed at kicking off holiday shopping season early with deep discounts across electronics, home goods, and more.
Getting Ready for the Deals
Because deals move fast and inventory is limited, it helps to have your wishlist ready beforehand. We track and update our top picks for Prime Big Deal Day below as the date approaches.